Financial Conference Visual Identity

Platinum Summit is the highest level event you can be invited to as a financial advisor working with AssetMark, so only those with the most assets on the platform will attend, and that means every detail is important and it needs to feel like an event they want to talk about for years. This visual identity concept is an abstract geometric take on the theme of Extraordinary Growth, with a cool color gradient and a grainy textural approach, and it all comes together to feel like a big music festival meets financial conference. As art director, I took a lot of time to consider how this would show up in motion graphics and the big opening video, as well as the keynote presentation, and the way these elements seem to almost fly toward the screen lend to a very dynamic event.